Brief: Have you been looking for an effective name change communication channels for your company?
Things have been made easy today, especially for small businesses who may not have the budget to do bill boards, radio, TV and newspaper announcements. Traditional media frequently use even though only few companies can afford it because of its enormous budget.
Today, the Internet has made things very easy for us. There are many communication channels that you can use especially if you are on a tight budget. Today, a company website is just as useful as having an office, a phone number or a shop.
In fact, there are some businesses that are located only online. A business without a website today is just like a business in the 2000s without a telephone number. Below are 4 name change communication channels you can use for your business:
Why would you need a website for your business?
With a company website and domain name, comes an institutional email address. Sending emails to your customers is a great way to make such a great announcement. Innovation has made it so easy for businesses to get leads online using automated tools. With the right usage, you can ethically collect emails from your customers as well as visitors to your website which you can use later to send information about your business.
There are many of such tools, some paid and some offering freemiums. I use Mailerlite to send information and newsletters to my subscribers. In this case, when there is a big change in OpenHub Digital, we use the medium to inform our subscribers.
You can check for yourself to benefit from the advantages of Mailerlite. Once you subscribe using my referral, you benefit from a $20 credit when you sign up. The credit will be automatically applied when you upgrade your plan.
If you’re not yet using email marketing for lead generation in your business, then it’s high time you get in touch with us to give you a helping hand. You need to always be in touch with your customers. Let them know what is happening to the business live in their inbox.
Press releases are used to promote something specific or significant in your business. For it to be successful, you need to adhere to a strict format and so very clearly. It is used for information, marketing and promotional purposes. Press releases are used to
We did a press release for Ess.BE, a quality control management firm which was picked up by many blogs. With the help of high quality content and content from other blogs, it literally helped to rank them on the first page of Google for specific keywords.
Social media is used for various purposes – marketing, networking, shopping, market research and for decision making. One of the most important benefits you can get from social media is lead generation.
Social media sites have the potential to make your content go viral over social networks. There’s a greater probability that a well conceived content can be shared and re-shared by other users on their social networks.
Businesses are very interested in viral marketing tactics. A viral campaign about your company’s name change can achieve a widespread coverage at a very little cost when compared to traditional marketing campaigns.
A company’s name change is usually a one-in-a-life time event. You need to ensure that you come up with the right plan ahead of time. Don’t minimize any of the above media – if possible use all or hire an agency that will help you plan it for you especially if you are on a tight budget.