Digital content marketing has been seen as one of the most effective ways of lead generation online. Many firms, especially in Africa focus mostly on traditional link-building. Afristartup-Openhub gives a lot of value in various content marketing strategies that is more than just link popularity.
Our content marketing strategy include:
– A team of content marketing expert that collaborate with our SEO strategist, graphic designers and copy-writing manager
– Dedicated strategies to increase your site’s rankings by providing high quality content signals
– High quality original content in the form of blog posts, infographics, motion graphics and eBooks
Why You Need a Content Marketing Strategy?
Content marketing is a very effective marketing strategy. The main focus of content marketing is to provide visitors of a website with interesting content in the form of blogs, articles, infographics or motion graphics. Content marketing helps you introduce consumers to your brand. It helps bring new leads to your sales process with very low pressure and in the process, it provides helpful content that will be useful to visitors.
Content marketing comes with different departments involved with various creative techniques that are used to develop a content outreach strategy. This is far beyond link building which focuses entirely on text links.
Various content marketing firms have their own strategies. Many focus on just content creation. That is where Afristartup-Openhub is different. Our plans have everything that comes with content – that is design, outreach, SEO creation, link earning and social media.
Web Content Marketing is Powerful
In contrast to traditional marketing plans which focuses more on improving rankings on search engines and traffic, content marketing has an impact on your overall online web presence. It lets customers know about your brand or company without being pressurized. Repeat visitors are easily convinced that you are trustworthy. Content marketing can help to spread your brand or name globally making sure that more people know about your products or services.
We don’t stop after publishing your content. For the hidden power of content marketing to be unlocked fully, links have to be built. Our expert website outreach specialist will secure for you high quality content signals and content produced for your website that will improve your site’s overall ranking and power.
The content links are worth the cost of content marketing. Major search engines will see them as powerful signals for your site’s authority and ranking. In addition to this, the back-links will help establish an online brand from the original content that is created. The content can be in the form of branded blog posts, custom infographics, motion graphics, eBooks or whitepapers.
What is Found in Our Content Marketing Packages
Our team members from all the departments work in collaboration on our content marketing plans. Each content marketing team have the following as members:
– Copywriting manager
– Authority blogger
– Graphic designer
– Video producer
– Content strategist
– Search engine optimizer
– Social media marketer
– Website outreach specialist
Our content marketing services team is made up of experienced professionals who are experts in their various fields. When choosing a content marketing package, be rest assured that you are choosing a quality service that will be delivered by a team that will create the right content, share and spread it.
The Value of Content Marketing Services
The popularity of social media is growing daily. If content that you create is not going viral or shared on various social networks, then know your website and brand are not living up-to-date. Nevertheless, creating content that will inspire your visitors on social media to interact and share your brand’s message is not something that will happen quickly.
With our great experience in Internet marketing and research, Afristartup-Openhub‘s content marketing strategists are capable of providing you with high quality service to your brand. With our content marketing plans, our dedicated team will devote their time to create the exact content that those searching online will want to share.
A Glimpse of Our Content Marketing Plan
Our content marketing packages comes with the following strategies and assets:
Articles & Blog Posts
Do you need a new blog for your business? Is your old blog looking barren? We have a firm believe that a blog is the pivot of a great content marketing strategy. Our firm can set up a blog for your company that will create an engaging and very interesting design which will match with the look and feel of your site.
Our content marketing services includes regularly adding engaging content on your blog that will market and engage your site’s visitors. Our experts will also optimize sharing on social networks so as to ensure the best chance of it being spread and read over and over again.
Social Media Monitoring
We use social media to spread your content marketing efforts. We will ensure you have the knowledge and tools to monitor the various social media accounts for new mentions of your blog posts and infographics shares. If you think you wont have time to manage your social presence, then we can help you!
Motion Graphics and Infographics
With an in-depth research of your industry, brand and key topics, our content strategists will get valuable insight in order to for them to provide to our graphic design team an exclusive and accurate data. With that done, our team of graphic designers will transform this information into info and motion graphics that will promote your brand and encourage an engaging social activity. The designs are just a part of our content marketing strategy.
Content Asset Links
Images add extra power for your social shares to go viral. Written content is also a powerful tool in content marketing services. With our network of authority bloggers, our content management team can secure for your site content links from a number of different domains. Ideal use of keywords and anchor text for contextual links is ensured by our copywriting manager. This is created within our content marketing strategies and will guarantee a significant authority for your website.
Are you ready to start your marketing strategy with a leader in content marketing for Africa? Get in touch with us now for more information on our effective content marketing strategies.