Marketing has changed so much in recent years with many startups adopting digital marketing in replacement for traditional marketing which they find expensive. This made me to come up with the best digital marketing tools that I have tested with great success.
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Not all digital marketing tools are that effective. Implementing a digital marketing strategy may turn into a big disappointment. You need to apply a strategy that is effective and can generate positive results quickly.
You may have been wondering on what digital marketing strategy you wish to put in place to boost the growth of your startup. After reading this 5 digital marketing tools, you will get a clear picture of the ones you can apply for your startup.
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Social Media Marketing: Nowadays, most young entrepreneurs go in for social media as the main marketing tool for their startup. For those who have not yet used this tool, they should start thinking of it. Social media has played a very important role in marketing startups. For Africa, social media marketing is the most important marketing strategy that startups use.
Social media marketing increases startup exposure and brings in traffic, develops customer loyalty, generate leads, improves search engine ranking as well as establishes a leadership thought.
Not all businesses that adopt social media marketing are doing it the right way. Some of them make big mistakes that doesn’t not help in the growth of their businesses. Such mistakes can be avoided by choosing the right social media channel before developing a social media strategy.
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Email Marketing: Email marketing may be an old marketing strategy, but it is still delivering great results and a return on investment to marketers. Email marketing is one of the most highly effective of the digital marketing tools though many startups are not yet using it to their advantage especially in Africa.
Apart from e-commerce sites and service businesses that are now using it more and more, some brands have excelled in the market due to their excessive use of email marketing. Jumia Cameroun, number one e-commerce site in Cameroon has seen great growth in its business due to the usage of email marketing. They craft engaging emails and newsletters that makes the reader to always check out the new goodies in store for them.
Additional Reading: Drop Shipping – A Business Model With Little Or No Start-up Capital
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Content Marketing: Content marketing is one of the most cost-effective strategies startups can use. They say “Content is King”. A good content marketing strategy will in the long run turn your brand into an authority which will help widen your reach significantly as well as increase your search engine rankings.
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Search Engine Optimization: One of my clients visited me and complained that he has checked his ranking on Google and his website is no where to be found. I checked out the website and it was awesome with everything in place. That doesn’t mean visitors will come.
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Don’t forget that there are many websites in the same niche as you. The question you need to ask yourself is whether you are using the relevant keywords that potential customers in your industry are searching for. This is where SEO comes in.
Search Engine Optimization helps bring traffic to your website as well as builds trust. Many people always go for the first results on their search engine. This is because they trust it. So if your website ranks in the first pages of search engines, it leaves an impression of trust to potential customers when they search using keywords related to your product or services.
If I have to say the least, SEO is a must for every startup, but they must be sure to follow the right strategy. Nexus Digital Pro offers the best Content Marketing & SEO services you can find anywhere in Africa. Try them if you need such a service. You can also checkout these 5 Ways Blogging Can Boost Your Business.
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Pay-Per-Click (PPC): PPC is a marketing method where by marketers use search engine advertising to bring in visitors and potential customers to their website. Pay-per-click is very powerful in generating sales-ready leads.
Startups could go in for PPC at the early stage when their websites are not yet ranked high on search engine. Pay-per-click can help you reach your customers at the right time, has a high return on investment. This happens only when those that are interested click on the ads. The most important advantage is that you have control of how much you want to spend and you wont have to wait for the results.
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If you need counseling on what type of social media strategy you may want to take for your startup, don’t hesitate to get in touch with us through email or WhatsApp or call us +237 699 421 947. Leave a comment if you have tried any one of the above digital marketing strategies for your business.
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